Advisory Board
As an Advisory Board Member, I leverage over 20 years of experience in digital business models, software development, product management, and online marketing to provide strategic guidance and insights. My role is to support your organization's leadership, offering an experienced perspective on key decisions, industry trends, and emerging opportunities. Drawing from a rich background in both startups and established companies, I work closely with executives and stakeholders to help shape the direction and success of your business. Let's connect to explore how my expertise can benefit your organization's growth and innovation.
Project Overview
Excerpt of some selected reference projects in the area of interim management, project management, product management, relaunch management, web analytics, online marketing, SEO, conversion optimisation, marketing automation & growth hacking.
| Period | Role | Focus | Project | Industry |
|---|---|---|---|---|
| 2020 | Product Owner | Product Management | Project management of the frontend relaunch of a leading company in the travel industry including the management of the software development teams, development of the pattern library and implementation of the migration path. | TravelTech |
| 2019 | Project Manager | CRM | Development of a CRM vision, needs analysis as well as preparation of a migration planning for the introduction of a CRM for an aid organisation. | Aid organisation |
| 2019 | Consultant | Innovation Management | Supporting a design thinking process and developing innovative digital fundraising approaches for a globally active childrens aid organisation. | Childrens Aid Society |
| 2019 | Interim Product Owner | Product Management | Technical project management and product ownership within the scope of the multinational relaunch of an internationally active trading company as well as migration of the existing shop architecture to Magento. | E-Commerce |
| 2018 | Project Manager | CRM | Development of a migration strategy and master data management concept for the introduction of CRM software in a leading specialist publishing house. | Publishing |
| 2018 | Project Manager | Digital Marketing | Conception, requirements management and project management of the introduction of Google Analytics in the course of the relaunch of a multi-shop platform. | Media |
| 2017 | Consultant | IT | Evaluation of the current IT / development processes, analysis of the ACTUAL organisation as well as development of a target organisation / development processes incl. the definition of roles and responsibilities between IT and specialist departments of a German energy supplier. | Energie |
| 2017 | Interim Manager | Advertising Sales | Reorganisation of the digital marketing of a leading European marketplace with more than 500 million ad impressions per year, including the technological set-up, ad serving, yield management, sales strategy and controlling. | Media |
| 2016 | Project Manager | Google Shopping | Introduction of a Google Shopping API for a multishop system of a leading trade publisher. | Classifieds |
| 2016 | Project Manager | Elastic Search | Introduction of a high-performance search based on Elastic Search for a leading classifieds marketplace. | Classifieds |
| 2016 | Project Manager | SEO | Development of an SEO strategy as well as conception and specification of a technical SEO concept for the e-commerce relaunch of a leading German publishing house. | Classifieds |
| 2016 | Product Owner | Product Management | New development and qualitative expansion of the customer area of an automotive marketplace. | Classifieds |
| 2016 | Product Owner | Product Management | Design and implementation of a purchase process optimised on the basis of the most important KPIs and resulting significant increase in conversion. | Classifieds |
| 2016 | Project Manager | Web Analytics | Optimisation of the web analytics infrastructure and customer journey tracking in the course of the e-commerce relaunch of a leading German publishing house. | Classifieds |
| 2016 | Agile Coach | Product Management | Introduction of Scrum, Test Driven Development (TDD) and Feature Driven Development (FDD) in the context of agile software development as well as development and establishment of a Definition of Done. | Classifieds |
| 2016 | Berater | SEO | Conducting a comprehensive SEO audit and developing an SEO strategy and associated catalogue of measures for the launch of a leading shop in the OTC sector. | Pharmacy |
| 2015 | Product Owner | Product Management | Interim management as product owner for a leading online marketplace including building the development team and responsibility for the development roadmap. | Classifieds |
| 2015 | Project Manager | CRM | Requirement collection, conception of data exchange as well as selection of systems / components for the development of an effective CRM. | Classifieds |
| 2015 | Project Manager | Product Management | Conception and implementation of a responsive relaunch of a leading marketplace. | Classifieds |
| 2015 | Project Manager | Product Management | Design and implementation of a high-end search based on Elasticsearch. | Classifieds |
| 2015 | Project Manager | Web Analytics | Design, specification and implementation of a multishop Econda implementation including all relevant measurement points. | E-Commerce |
| 2015 | Project Manager | Product Management | Test-driven relaunch of the homepage of a leading e-commerce company to increase business goals. | E-Commerce |
| 2015 | Project Manager | Marketing | Media planning and optimisation of a direct response TV campaign (DRTV) for a leading e-commerce company. | E-Commerce |
| 2015 | Project Manager | Marketing | Negotiation and implementation of a media for revenue cooperation with a leading European TV broadcasting group. | E-Commerce |
| 2015 | Project Manager | SEO | SEO audit, derivation of measures, specification and implementation of technical SEO measures with the development team. | E-Commerce |
| 2014 | Project Manager | Online Marketing | Setup of a DSP (Demand Side Platform) including provision of the necessary targeting criteria as well as setup and optimisation of the RTB campaigns. | E-Commerce |
| 2014 | Project Manager | Online Marketing | Increase customer lifetime value by introducing customer lifecycle marketing and marketing automation processes. | E-Commerce |
| 2014 | Product Owner | Product Management | Management of the relaunch of a leading e-commerce company from requirements gathering, prototyping, sprint management, QA to the deployment of the release candidate. | E-Commerce |
| 2014 | Project Manager | Online Marketing | Google Adwords optimisation & Expansion of the SEM strategy to exploit the sales potential through search engine marketing. | E-Commerce |
| 2014 | Product Owner | Product Management | Specification, conception and implementation of a multi-domain Classifieds + CMS application based on Zend 2, MariaDB, Elastic & Docker. | Classifieds |
| 2014 | Project Manager | Online Marketing | Lead generation through target group marketing via Facebook Custom Audiences, Twitter Personas, Adwords Similiar Audiences for new customer acquisition. | Business Software |
| 2014 | Project Manager | SEO | SEO audit, derivation of measures, specification and implementation of technical SEO measures with the development team. | Bildung |
| 2013 | Project Manager | Webanalytics | Google Analytics implementation including e-commerce, goal and event tracking as well as Visual Website Optimizer integration via Custom Dimensions. | E-Commerce |
| 2013 | Project Manager | Controlling | Development of a customer value model and e-commerce controlling as well as optimisation of the measurability of all relevant key figures. | E-Commerce |
| 2013 | Project Manager | HR | Planning and building an internal product management and development team including recruiting, contracting and onboarding. | E-Commerce |
| 2013 | Project Manager | Product Management | Optimisation of conversion rates in the sales funnel based on various AB tests and subsequent implementation in the shop. | E-Commerce |
| 2013 | Project Manager | SEO | Development and implementation of a comprehensive link building strategy. | E-Commerce |
| 2013 | Project Manager | Finance | Development of a pitch deck and pitch training including motivators for investors or investment decision. | E-Commerce |
| 2013 | Project Manager | SEO | SEO audit, derivation of measures, specification and implementation of technical SEO measures with the development team. | Bildung |
| 2012 | Project Manager | Webanalytics | Development of an e-commerce & web analytics controlling including all relevant measuring points & processes including analysis of buyer behaviour by implementing a user-related tracking. | E-Commerce |
| 2012 | Project Manager | Controlling | Conception and development of a daily marketing controlling taking into account all reach channels. | E-Commerce |
| 2012 | Project Manager | Software Development | Optimisation of the development environment and processes including server and hosting infrastructure, establishment of penetration tests and security standards, introduction of unit tests and code reviews as well as optimisation of the deployment and rollback processes. | E-Commerce |
| 2012 | Project Manager | Online Marketing | Optimisation of marketing and transactional mailings as well as development of further event-related mailings to increase customer lifetime value and customer reactivation. | E-Commerce |
Trusted Advisor, Founder & Entrepreneur
With more than 20 years of experience in digital business models, software development, product management and online marketing, I am happy to support you as a management consultant, interim manager and advisory board member.
