Management Consulting based on 20 years of experience

Beratungsschwerpunkte

In an ever-evolving digital landscape, achieving success requires a multifaceted approach. Whether it's identifying new avenues for growth, increasing efficiency through automation and digitalization, or fostering development with tailored strategies, I bring a wealth of expertise to guide your business towards its fullest potential. With a focus on Growth, Efficiency, and Development, my services are designed to meet your unique needs and drive tangible results. Explore how I can assist you in these critical areas:

Growth

I identify growth opportunities and adapt digital best practices to your industry and business model. As an Interim Manager and Project Leader, I streamline sales processes and optimize marketing and sales activities through targeted, KPI-driven strategies.

Efficiency

Through digitization and automation, I enhance productivity and unlock potential for efficiency and cost reduction. Whether serving as an Interim, Change, or Project Manager, my expertise ensures that identified opportunities are implemented within your organization, and I coordinate the necessary change process to drive tangible results.

Development

I assist my clients in driving the digitalization of their business models by strategically optimizing requirement management (Requirement Engineering) and IT development with agile processes. When necessary, I identify and recruit for missing roles within the clients organization to optimally position them for the future.

About me

A warm welcome to you! I am Max von der Nahmer. With more than 20 years of experience in digital business models, software development, product management and online marketing, I am happy to support you as a consultant, interim manager, advisory board member and angel investor.

Max von der Nahmer

Project Overview

Excerpt of some selected reference projects in the area of interim management, project management, product management, relaunch management, web analytics, online marketing, SEO, conversion optimisation, marketing automation & growth hacking.

Period Role Focus Project Industry
2023 Senior Consultant SEO / Growth Hacking Development of a potential analysis and elaboration of operational and technical measures to increase reach in the SEO, content, and social media channels, taking into account the AI potentials of a leading media company. Media
2023 Project Manager Digital Media Sales Development of a potential analysis and elaboration of operational and technical measures to increase the digital advertising revenues of a leading media company. Media
2023 Project Manager Sales / CRM Development of a strategy for structured market penetration and the automation of key sales sub-processes. HR-Technology
2022 Project Manager Organizational Development Conceptualization of the structure and workflow organization in the IT department, overseeing staff appointments including planning and conducting assessment centers, followed by onboarding of employees for a leading Homecare company. Homecare
2022 Requirements Engineer / Interim Product Owner Product Management Structuring the requirements and overseeing the implementation of a Homecare B2C portal up to its launch, followed by its transition to a parallel successor solution. Homecare
2022 Product Owner Product Management Dual-track development of an innovative solution to support HR professionals in the recruiting process, including launch, and development of the go-to-market strategy. HR-Technology
2021 Project Manager Change Management Restructuring of IT and product development, including the introduction of agile processes, at a leading company in the media and advertising industry. Media
2021 Technical Product Owner Product Management Management of the core development team as technical product owner in the course of the introduction of microservices and further development of interfaces to customers and partners at a leading service provider in the area of claims settlement. InsurTech
2020 Agile Coach Agile Management Set-up and management of 3 agile software development teams, introduction of Jira & Confluence as well as organisation of internal staffing at a leading service provider in the field of claims settlement. InsurTech
2020 Product Owner Product Management Project management of the frontend relaunch of a leading company in the travel industry including the management of the software development teams, development of the pattern library and implementation of the migration path. TravelTech
2019 Project Manager CRM Development of a CRM vision, needs analysis as well as preparation of a migration planning for the introduction of a CRM for an aid organisation. Aid organisation
2019 Consultant Innovation Management Supporting a design thinking process and developing innovative digital fundraising approaches for a globally active childrens aid organisation. Childrens Aid Society
2019 Interim Product Owner Product Management Technical project management and product ownership within the scope of the multinational relaunch of an internationally active trading company as well as migration of the existing shop architecture to Magento. E-Commerce
2018 Interim Head of Digital Change Management Restructuring of the business division of a leading publishing group including the spin-off of a unit into an independent subsidiary. Media
2018 Interim Manager Change Management Restructuring of the portal business of a leading German publishing group including reorganisation and responsibility for product development. Media
2018 Agile Coach Agile Management Establishment of an agile management and development process for a leading e-commerce company in the fashion sector. E-Commerce
2018 Agile Coach Agile Management Introduction of an agile development process incl. Kanban board, definition of done as well as retrospectives within the marketing technology unit of a leading fashion e-commerce start-up. E-Commerce
2018 Consultant Strategie Development of a potential analysis, business planning and organisational structure for the digital transformation of a leading European job market. Media
2018 Project Manager CRM Development of a migration strategy and master data management concept for the introduction of CRM software in a leading specialist publishing house. Publishing
2018 Project Manager Digital Marketing Conception, requirements management and project management of the introduction of Google Analytics in the course of the relaunch of a multi-shop platform. Media
2017 Consultant IT Evaluation of the current IT / development processes, analysis of the ACTUAL organisation as well as development of a target organisation / development processes incl. the definition of roles and responsibilities between IT and specialist departments of a German energy supplier. Energie
2017 Interim Manager Advertising Sales Reorganisation of the digital marketing of a leading European marketplace with more than 500 million ad impressions per year, including the technological set-up, ad serving, yield management, sales strategy and controlling. Media
2016 Project Manager Google Shopping Introduction of a Google Shopping API for a multishop system of a leading trade publisher. Classifieds
2016 Project Manager Elastic Search Introduction of a high-performance search based on Elastic Search for a leading classifieds marketplace. Classifieds
2016 Project Manager SEO Development of an SEO strategy as well as conception and specification of a technical SEO concept for the e-commerce relaunch of a leading German publishing house. Classifieds
2016 Product Owner Product Management New development and qualitative expansion of the customer area of an automotive marketplace. Classifieds
2016 Product Owner Product Management Design and implementation of a purchase process optimised on the basis of the most important KPIs and resulting significant increase in conversion. Classifieds
2016 Project Manager Web Analytics Optimisation of the web analytics infrastructure and customer journey tracking in the course of the e-commerce relaunch of a leading German publishing house. Classifieds
2016 Agile Coach Product Management Introduction of Scrum, Test Driven Development (TDD) and Feature Driven Development (FDD) in the context of agile software development as well as development and establishment of a Definition of Done. Classifieds
2016 Berater SEO Conducting a comprehensive SEO audit and developing an SEO strategy and associated catalogue of measures for the launch of a leading shop in the OTC sector. Pharmacy
2015 Product Owner Product Management Interim management as product owner for a leading online marketplace including building the development team and responsibility for the development roadmap. Classifieds
2015 Project Manager CRM Requirement collection, conception of data exchange as well as selection of systems / components for the development of an effective CRM. Classifieds
2015 Project Manager Product Management Conception and implementation of a responsive relaunch of a leading marketplace. Classifieds
2015 Project Manager Product Management Design and implementation of a high-end search based on Elasticsearch. Classifieds
2015 Project Manager Web Analytics Design, specification and implementation of a multishop Econda implementation including all relevant measurement points. E-Commerce
2015 Project Manager Product Management Test-driven relaunch of the homepage of a leading e-commerce company to increase business goals. E-Commerce
2015 Project Manager Marketing Media planning and optimisation of a direct response TV campaign (DRTV) for a leading e-commerce company. E-Commerce
2015 Project Manager Marketing Negotiation and implementation of a media for revenue cooperation with a leading European TV broadcasting group. E-Commerce
2015 Project Manager SEO SEO audit, derivation of measures, specification and implementation of technical SEO measures with the development team. E-Commerce
2014 Project Manager Online Marketing Setup of a DSP (Demand Side Platform) including provision of the necessary targeting criteria as well as setup and optimisation of the RTB campaigns. E-Commerce
2014 Project Manager Online Marketing Increase customer lifetime value by introducing customer lifecycle marketing and marketing automation processes. E-Commerce
2014 Product Owner Product Management Management of the relaunch of a leading e-commerce company from requirements gathering, prototyping, sprint management, QA to the deployment of the release candidate. E-Commerce
2014 Project Manager Online Marketing Google Adwords optimisation & Expansion of the SEM strategy to exploit the sales potential through search engine marketing. E-Commerce
2014 Product Owner Product Management Specification, conception and implementation of a multi-domain Classifieds + CMS application based on Zend 2, MariaDB, Elastic & Docker. Classifieds
2014 Project Manager Online Marketing Lead generation through target group marketing via Facebook Custom Audiences, Twitter Personas, Adwords Similiar Audiences for new customer acquisition. Business Software
2014 Project Manager SEO SEO audit, derivation of measures, specification and implementation of technical SEO measures with the development team. Bildung
2013 Project Manager Webanalytics Google Analytics implementation including e-commerce, goal and event tracking as well as Visual Website Optimizer integration via Custom Dimensions. E-Commerce
2013 Project Manager Controlling Development of a customer value model and e-commerce controlling as well as optimisation of the measurability of all relevant key figures. E-Commerce
2013 Project Manager HR Planning and building an internal product management and development team including recruiting, contracting and onboarding. E-Commerce
2013 Project Manager Product Management Optimisation of conversion rates in the sales funnel based on various AB tests and subsequent implementation in the shop. E-Commerce
2013 Project Manager SEO Development and implementation of a comprehensive link building strategy. E-Commerce
2013 Project Manager Finance Development of a pitch deck and pitch training including motivators for investors or investment decision. E-Commerce
2013 Project Manager SEO SEO audit, derivation of measures, specification and implementation of technical SEO measures with the development team. Bildung
2012 Project Manager Webanalytics Development of an e-commerce & web analytics controlling including all relevant measuring points & processes including analysis of buyer behaviour by implementing a user-related tracking. E-Commerce
2012 Project Manager Controlling Conception and development of a daily marketing controlling taking into account all reach channels. E-Commerce
2012 Project Manager Software Development Optimisation of the development environment and processes including server and hosting infrastructure, establishment of penetration tests and security standards, introduction of unit tests and code reviews as well as optimisation of the deployment and rollback processes. E-Commerce
2012 Project Manager Online Marketing Optimisation of marketing and transactional mailings as well as development of further event-related mailings to increase customer lifetime value and customer reactivation. E-Commerce